VBIS for Pay-per-click Management

Manage all aspects of your paid for search with VBIS. Easily view the value that is being driven by individual key words, understand the relationship between the keyword, its position in the paid for listings and the first page seen on landing on the site and the analysis of how visitors use paid for search over their lifetime interacting with your site.

VBIS PPC Management enables you to report on:

•	activity generated from particular keywords, or keyword groups, on a hourly, daily, weekly, monthly etc. bases
•	see the trends of usage over a day or particular day of the week for bid optimisation to reach key audiences
•	to recognise ‘research phase’ activity
•	view all visitor activity and behaviour resulting from a paid for search rather than just spot lit conversion
•	compare search terms used and the key words they triggered
•	compare natural search vs paid for visitor performance

VBIS will automatically interrogate the Google and Overture api’s on a daily bases to pull back and store the maximum granularity of data these api’s can provide. Information retrieved includes average cost, average position and number of impressions giving you the ability to undertake your own bid management or to monitor the performance of your bid management agency.

As the VBIS PPC Management module is fully integrated into the VBIS CamTrak™ module, PPC can be reported on as part of a wider piece of marketing activity to show the overall effectiveness of a particular campaign.