Manufacturing: Use business insight to really connect with people

Imagine you could use applications like these to connect with customers.

Engage customers with your brand.

Now you can make customer service an integrated part of your overall brand experience. So whether customers get in touch online via a website or newsletter, or offline from a call center or CRM contact, they are reassured by your joined-up response. Our sophisticated tools ensure that customer contact - in either direction and from any channel - is captured in a single database. You can show individual customers web content that's relevant to them and profitable for you.

Increase campaign management and measurement.

Site Intelligence enables you to do remarkable things. For example, you can see at-a-glance the real sales value of every link on your website. Or you can analyze where in the world your enquiries are coming from. You can even see the relationship between product sales and Multi-channel marketing campaigns, so you can streamline your spend.

Improve customer service and security.

With Site Intelligence you can ask smarter questions and make more valuable decisions. You could, for example, email all customers whose spend has diminished in the last 6 months, or who have purchased Product A but not Product B. Now manufacturers can apply the same business intelligence that's used by fast moving businesses like supermarkets and fashion retailers. And your Multi-channel perspective enables you to see changes in customer behavior. For example, a shift from purchases to call center enquiries might trigger an early-warning call from a sales representative.