Media & Publishing: Use business insight to really connect with people

Imagine you could use applications like these to connect with customers.

Engage readers with your brand.

Your Site Intelligence system could easily measure the most popular content from your online media and use that intelligence to drive the content of printed publications. Our detailed analyses provide a wealth of individual and collective data that can be used to drive revenue. For example, all subscribers who phoned about Offer A and read about Product B online could be emailed with an offer to subscribe to Publication C.

Increase campaign management and measurement.

Now you can have precision control over your own marketing campaigns, and the campaigns you manage for your advertisers. Based on individual user behavior you can dynamically serve the appropriate banner or online content ... and then track the results through call center or voucher responses. With Site Intelligence you have an integrated marketing platform.

Improve customer service and security.

With Site Intelligence, every reader can feel that your online package has been designed just for them. The articles, adverts and banners they see can be a perfect match for their interests. You could also use our technology to drive email or newsletter content, giving subscribers easy access to niche publications. Another outcome of detailed Multi-channel customer intelligence is that you can enjoy secure, trusted relationships with subscribers.