Customer Intelligence for Marketing Leaders

Get a 3D view of customers.

Multi-channel customer intelligence can help you see your customers in 3D. By combining your online, call center and in store metrics, you get an incredibly clear picture of customer behavior and how you can better meet their needs.

Going Multi-channel enables much more accurate profiling and segmentation. For example, older marketing tools like demographics give the impression that all people from the same part of town have similar characteristics ... whereas the Multi-channel marketeer knows that even next door neighbors are totally different consumers.

With Site Intelligence you'll be able to create marketing campaigns with pinpoint accuracy. Want to email all customers who purchased Product A online, who visited you in the high street within the last month, and who called your helpdesk? You've got it.

With Site Intelligence you can even automate that task, say to generate newsletters or dynamically serve web content based on each customer's individual behavior.

Find and nurture your super consumers.

Marketeers recognize the value of 'super consumers'. They're the customers who love your brand, give you a higher percentage of their discretionary spend, and who act as unpaid advocates for you.

Site Intelligence helps you achieve the goal to turn occasional customers into super consumers. With 3D Multi-channel intelligence, you'll be able to give such a joined-up service across all your channels that customers will feel enormously valued, whether they're touching your business online, on phone or in store.

We achieve that because our open database is easily configured for two-way communications with your web, call center and point-of-sale systems. So suddenly all your customer-facing touchpoints are working with the same data, which tells customers you're a highly efficient, customer centric organization.

Before long, the new advocates for your business are creating a buzz that your customer service is better than your competitors. Customer satisfaction and loyalty metrics will increase by a few notches as well.

Ask any questions you want. Whenever you want.

We're not the only company that offers a Multi-channel customer intelligence platform. But we are different. Here are our two technology differentiators: high-feedback web tags and a wide-open database. Our compact javascript Infinity Tags are easily installed by your web team, and they require less ongoing maintenance because they collect a wealth of data for you to use in reports. On the other hand, our open VBIS database is designed to work with online, on phone and in store systems from your other technology partners. So no more islands of information, and no more incompatibility issues. Our consultants make it work for you.

The big benefit for marketeers in choosing Site Intelligence is that you get the freedom to ask any question, whenever you want. Here's the lowdown. Most other business intelligence packages use aggregated data, which means you have to define all the reports and queries you are ever likely to want in advance. That's OK for people who are psychic, but the rest of us need more flexibility.

So with Site Intelligence your customer intelligence moves with the times. Suddenly need to track Facebook activity, or identify customers who use your new call center? No worries, your webmaster can re-configure the web tabs remotely. Want to drill-deep into customer behavior from 12 months ago? No problem, only Site Intelligence stores such granular, non-aggregated data.

Find out more about 3D customer intelligence. Free consultation.

Want to see how Multi-channel Customer Intelligence could fit into your business? 

Contact our free Consultancy Representative right now.