Emergency insurer and call out business, Homeserve, has chosen Site Intelligence as its web analytics and online business intelligence provider, enabling Homeserve to analyse all aspects of its online customer acquisition, retention and conversion behaviour. 

 

The rapidly expanding FTSE 250 firm will use Site Intelligence’s “Visitor Behaviour Information System” (VBIS^TM) to transform online business data into accurate, adaptable and actionable information, in order to drive business generation and improve customer navigation.

 

Faye Ilhan, Director of Internet, Homeserve, comments: “Site Intelligence provides a complete view of our online customer behaviour and as all of our online data is monitored, we are able to analyse an extensive array of activity, which is invaluable to our rapidly growing business.”

 

VBIS has a robust database that has been proven to work effectively in large organisations with high levels of data. It is simple to integrate and add in new data sources and undertake cross analysis of all information. In addition, because all the data is at our fingertips with Site Intelligence, ad-hoc analysis can be achieved much quicker than with ASP web analytics providers and further interrogation can be actioned instantaneously, providing invaluable marketing decision support.

 

David Smith from Site Intelligence, comments: “We are extremely pleased to be working with Homeserve. We’ve worked closely with the team to really understand what is important to the business and ensure the system addresses all of Homeserve’s requirements, now and in the future.”