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Leading UK Web Analytics and Business Intelligence Provider Launches in Australia
Wed, 1 April 2009
Site Intelligence launches Australian office, signing the Royal Automobile Club of Western Australia (RACWA) as its first new client. The move will allow Australian businesses to benefit from Site Intelligence’s extensive expertise in providing seamless business intelligence across on and offline data; therefore improving the efficiency of their multichannel activity.
With a client list that includes some of the biggest names in UK retail, such as Tesco, Site Intelligence has a vast experience in providing the very best multi-channel customer intelligence to some of the top online businesses in the UK and has already experienced a lot of interest from the Australian market.
David Smith, Director at Site Intelligence, who has set up Sydney office comments: “There is huge potential for business in Australia to improve its online performance as well as its multichannel activity. We saw this as a real opportunity for Site Intelligence and have had a fantastic initial response from an array of business sectors.”
The main point of difference for Site Intelligence is its ability to provide in-depth detail down to every click of every visit, by each individual visitor on-line and then marry this up against other individual customer offline data such as in-store sales. This provides businesses with a 360° view of their customers’ and prospects’ browsing and spending habits, which can prove invaluable in terms of knowing your customer and being able to tailor an offering to them in order to increase sales, conversion and retention rates.
Site Intelligence is a leading multi-channel customer analytics and business intelligence provider with over eight years experience and in-depth knowledge in the retail, finance and travel sectors. Its range of services includes the highly adaptable core application Visitor Behaviour Information System (VBISTM) which transforms business data into accurate, adaptable and actionable information. VBIS enables businesses to gain the insight they require quickly and cost-effectively in order to profitably drive their business.