Professor David J. Reibstein - Professor of Marketing at The Wharton School, University of Pennsylvania - has joined the board of Site Intelligence, a leader in multi-channel analytics and customer intelligence for major corporations.

Professor David J. Reibstein's research at The Wharton School focuses on competitive marketing strategies, marketing metrics, and product line decisions, among other issues. Most recently, Professor Reibstein's research on competitive marketing strategies addresses competitors' reactions to marketing actions, offering companies insight into ways to anticipate these reactions and use them as a part of strategizing. His marketing metrics work has focused on linking marketing metrics to financial consequences resulting in his most recent book, entitled “Marketing Metrics: The Definitive Guide to Measure Marketing Performance”.

A former Executive Director of the Marketing Science Institute, Professor Reibstein consults extensively with companies worldwide, including Dow Chemical, British Airways, General Electric, Shell Oil, Hewlett Packard, Novartis, Johnson & Johnson, SC Johnson, Merck Pharmaceuticals and others.

His research has been published in top-tier academic journals including Marketing Science, Journal of Marketing Research, and the International Journal of Research in Marketing. Professor Reibstein is also the author or co-author of numerous books and chapters in books on subjects including competitive marketing strategy, global branding, and marketing performance measurement, among others.

Speaking about his appointment, Professor Reibstein said: “As channel complexity grows, the need to be able to get a handle of what works best and how the channels interact becomes more imperative. I am excited to be joining the Site Intelligence board as I feel they are well positioned to take marketing analytics to a new level. Site Intelligence will be able to help companies manage their resources across the channel choices better and more efficiently than they have ever been handled before.”

Professor Reibstein is a dynamic, award-winning teacher who has been honored with more than 30 teaching awards. In 2005, he also received the John S. Day Distinguished Alumni Academic Service Award of Purdue University's Krannert School of Management, an honor given to a graduate whose service within the academic community reflects the spirit and service of former Krannert Dean John Day. His teaching interests include Marketing Strategy in the MBA Program, as well as teaching Competitive Marketing Strategy, Marketing Metrics, Pricing Strategies, and various other programs for Wharton's Executive Education Program.

Harry Wallaesa, Site Intelligence Chairman, said: “We consider ourselves very fortunate that Professor Reibstein will share his experience and expertise with our Company and more specifically our customers. His recent research on business dashboards and metrics is aligned with the advantages Site Intelligence brings to organizations. Professor Reibstein’s appointment will cement our position as thought leaders in the field of cross-channel business analytics.”

More information:
About Professor Reibstein: http://www.wharton.upenn.edu/faculty/reibsted.cfm