Today sees the launch of Panorama^TM, the next generation tool from Site Intelligence, which cuts through the plethora of data to give marketing professionals a clear and concise visualisation of their most important watch-points and KPIs.

In this Multi-channel world marketers can sometimes find it hard to see the wood for the trees. Panorama has been designed for marketers to visualise business performance quickly and easily. This will enable them to highlight increased profit opportunities, reduce lost revenues, monetise campaign successes and maximise Multi-channel optimisation.

The tool allows each individual to create a personal knowledge centre that highlights the information essential to their role. A highly visual tool, Panorama provides one click mouse navigation, step through campaign insight and powerful segmentation performance; all driven by Site Intelligence’s leading VBIS^TM Data Warehouse.

The main point of difference for Site Intelligence is its ability to provide in-depth detail down to every click of every visit, by each individual visitor on-line and then marry this up against other individual customer offline data such as in-store sales. This provides businesses with a 360° view of their customers’ and prospects’ browsing and spending habits. This single view can prove invaluable in terms of knowing the customer and being able to tailor an offering to them in order to increase sales, conversion and retention rates. The addition of Panorama means that this incredible depth of insight is now delivered with visual simplicity.

With a client list that includes companies such as Tesco, Thomas Cook and the FT, Site Intelligence has vast experience in providing the very best Multi-channel customer intelligence to some of the top businesses in the UK.

David Jackson, CEO at Site Intelligence, comments: “Our research showed that VBIS is being used more extensively by marketing professionals, but that the required information for each individual was very different and a snap shot view was often required. Panorama has addressed this requirement and will enable individuals to personalise their view to exactly what they need; delivering absolute insight with visual simplicity.”