Oxford based Site Intelligence is a specialist in multi-channel business intelligence and its Visitor Behaviour Information System (VBIS^TM) was selected to provide intelligence for Direct Wines’ transactional website. The system was then extended to integrate the off-line transactional data sources into a centralised multi-channel system that is accessible across the organisation. This in turn allows for powerful querying of complex multi-channel data and ultimately the profiling of segmentations that are highly valuable to the business. Unlike similar web analytics providers, Site Intelligence is unique in its ability to provide seamless online and offline behavioural analysis and reporting, giving the multi-channel reseller a 360 ° view of their customers.                                                    

David Pool, Commercial Director at Site Intelligence, comments: “It is a great honour for us to be a finalist in this award. It is fantastic that our unique multi-channel offering has been recognised by the industry and hopefully will benefit many more retailers in the future.”