Customer Intelligence

Imagine understanding every customer individually. That's how it'll feel. If you only had one customer they'd get incredible service. All your employees would be on first name terms with her. They'd know all about her shopping preferences. They'd even be able to recommend what she'd like to buy next. Well that's how all your customers will feel with our multi-channel customer intelligence solution.

With Site Intelligence it's easy to profile and segment customers into very specific groups based on precise activity. You can be dynamic and proactive too, for example serving individualized web content to all your site visitors, or building email campaigns that precisely fit customer profiles. Even link that knowledge back to point of sale systems to deliver personalized benefits in store. The end result is that each customer will feel they're your most important customer.

Create meaningful segmentations. Before customer intelligence, marketing tools like demographic systems would have assumed that people in the same part of town had the same buying habits. But with Site Intelligence you'll see that isn't so. Our granular profiling even shows that next door neighbors have completely different buying habits. We'll help you create personally relevant messages for every customer.

Recognize different behaviors. Multi-channel customer intelligence can reveal interesting information. Take wine retailing as an example. The same consumer will tend to buy cheaper bottles online, but more expensive wines in store. That kind of knowledge can help organizations avoid costly marketing errors.

Get intuitive customer insight. It's easy to get meaningful insight from the wealth of multi-channel data we collect. Site Intelligence has developed a range of products that help you visualize even the most complicated relationships between different behaviors quickly and easily. Click the offerings on the left for a brief overview of each of our products, specialized modules and services.